Ovad Custom Stages


Designed exclusively for Carvana, the RoundHouse is a 40′ circular booth room with a domed ceiling.  The room features our patent pending horizon wall that produces the liquid light feel of OEM photography. The vehicle is driven into the room and parked on a turntable, then automated camera and lighting systems produce 16 ultra high resolution images in two minutes. The shape of the room creates a very consistent highlights on the vehicle as it turns.  No side panel flashing dead spots. The counterintuitive reverse shooting angle keeps the door opening from reflecting in the sheetmetal. These pictures look fantastic.  This booth creates a high uniformity across your brand’s marketing efforts and helps your cars stand out from the competition online.

The resulting ultra high resolution photographs can be used as individual images, zoomed in as detail shots or as a 360-degree spin.

The automation works with your current barcode or RFID system. The tag is automatically read as the vehicle approaches the doorway. Pre-positioned cameras synchronize their shots as the vehicle drives through. Our server automatically creates a new folder on your network and propagates it with images named using the stock number and an angle identifier.



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